Not everyone feels comfortable when they are placed in front of a camera and that’s okay. Being camera-shy is a natural thing. We are here to make you look and feel as natural and professional as possible.
When creating an ‘About Us’ video you want to make sure to get everything you want your future clients to know about you, and your company, across in a concise and fun way. If you are spending a large amount of time rambling on about the intricacies of your business, you are going to lose your audience.
When you are talking on camera you want to make sure you aren’t being boring and quiet or aggressive and obnoxious. These two drastic types of videos tend to turn people away.
You need to be able to share a personable side of yourself and your company that gains your audience's trust in the short amount of time that you have. And you want to do this in an organic way. People are going to want to work with you if they like you and if you are approachable.
Here are some tips for feeling more comfortable on camera:
REHEARSE. Make sure to practice off camera as well. It’s often very difficult to just jump in front of the camera and start spouting out the perfect phrasing you want to use in order to explain to strangers who you are and why they should care. Don’t get me wrong it’s possible, but it isn’t easy.
THROW IT AWAY. Do a throw-away take or something the fancy Hollywoodland people call a rip take. This is a take you’ll treat like any other. You’ll still still record a rip take and make sure that you have everything set up the way you want the video to look, but have a little more fun with this one. Run through your lines with EXTREMELY high energy to get the nerves out. Plus it's fun to have fun on set.
MESS UP. If you mess up give it another shot. You’re human, it’s okay to not be perfect on the first take, hardly anyone is. Everyone at some point has flubbed a word or even an entire line on camera. That’s why we have things called blooper reels. We’ve seen some of the best news-anchors and actors do it and they are the ones getting paid the big bucks! Don’t get discouraged.
TAKE TWO. Always record the shot more than once. You want to make sure you get the best shot possible, so don’t be afraid to do more than one take. Plus, your editor will love you if they have plenty of footage to cut through later. So do it more than twice if necessary.
Check out these short videos if you need a little bit of a visual.