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7 Keys to Make a Successful Online Video Course for Your Business

December 20, 2018

Remember the days when you used to insert a CD-ROM into your drive to read or watch an educational program? This may not be considered as an online course but it definitely started digital learning. Now, with the widely use of internet, online learning is just one click away. There are so many learning platforms where you can take an online courses in the comfort of your own home. Even schools and universities have expand their courses from one country to the world. Online learning is definitely a one step closer to expanding your knowledge.


However, with this ideal learning process comes a lot of questions not only for people who want to acquire new skills but  with the educators who want to provide the best online content in the most innovative way possible. More and more businesses are now using videos to create online courses for the digital learners.


Why do you want to make an online course for your business in the first place? For exposure? For leads? For revenue? Your reason will determine what topic you should choose. Choose a topic that will make sense in connection to your business.


It is also important to determine your audience, know what they want so you can satisfy them. Or if you haven’t built an audience yet, better start doing so before offering online courses.


Assuming you have the topic and the audience, here are seven keys to making a great online video course:


Keep your video short. This is not some sort of a television show where the audience think that the longer the better. Online video course, on the other hand, should be short and concise, around 2 to 7 minutes. Otherwise your students will be burned out with too much information.


Present one topic at a time. The equation is simple, one topic is equal to one video.


Show it, don’t tell it. Showing it like in a form of a tutorial is the way to go. Lectures and static graphs and images are boring.


Show clarity and be direct to the point. If you put so much gimmicks into your video course, chances are, your students attention will be diverted into the not so important things rather than learning additional knowledge.


Be in your own video. Students tend to connect more to video courses with real person talking to them rather than just a voice which most of the time they think is some kind of a robot.


Structure your course modules. Milestones are also important in online video courses. Break up your course into modules, which should comes first, second and so on? Put an assessment at the end of each module to determine if your student is ready to move on to the next one. Assessment can be in the form of a quiz, an activity, an experiment, a survey and the likes.


Keep your students focus. Make sure your students are following your course structure. Locking future lessons is a good idea so your students can stay focus on the now. If you have followed the steps above, I am sure you are on the right track on this one.


E-learning has been widely utilized around the world. It took education into a new level. As for businesses, it is another way to connect to their audiences. If there’s one thing more you have to remember, it’s making sure your courses are connected to your business then you’ll be just fine.


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