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How to Build Stories with Short-form Video Ads

January 24, 2019

With most people always on-the-go, our world is becoming a mobile world where people want everything with just a snap or a blink of an eye. In video marketing, our goal is to capture the attention of our target audience in a short period of time. That’s why short-form ads are in.


Gone are the days of boring long ads. The challenge is to produce a :15 or :30 ad that tell your whole story. Sounds pretty difficult? Here are ways on how you can build a story with short-form ad:


Tease your audience. Launching a new product? An upcoming campaign? An announcement? Intriguing your audience with a short-form video ad is the way to go. Give them a sneak peek of what’s ahead. The teaser should be exciting in a way that your audience couldn’t get it off their heads. After enough time of giving the idea, you can finally reveal your new product, upcoming campaign or announcement to your audience through a longer video-ad.


Intensify your campaign. You do not want to always intrigue our audience. Sometimes, you just want to be direct to the point. In this case, a short-form and long-form ad together is a great idea. Or a series of short-form ads can also do the trick. A long-form ad can have a short-form ad and both can convey the same message. A series of ads on the other hand adds excitement to the audience on thinking what’s next.


Focus on one message at a time. Short-form ads are very powerful in passing on your messages to your audience. However, you do not want to confuse your audience on what you really want them to know. You also do not want to send them the wrong message. The trick here is relaying a single message for every campaign.


Establish the ad within the shortest time possible. Short-form ads are usually played while viewers are watching videos on Youtube or Facebook. Sometimes, even a :6 ad is considered long for some. What you want to do is make the most out of the first two seconds of your ad to catch the attention of your viewers so they’ll know that they can enjoy the rest of it.


Ready to make that short-form ad campaign? Remember to tease, intensify, focus and establish on your video. Good luck!

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